Reach over 200 million potential customers
An expert on advertising with Google adwords explains how it's done
Have you wanted to run effective campaigns on adwords-that will start driving a flood of traffic to your web site-but weren't sure how to get the most out of it? Or wish there were a way to maximize your advertising dollars and see higher placements, for less money?
Then the letter below was written for you. You'll want to read it all, because in it, you'll learn about a top marketing expert who uses Google's Adwords to jumpstart online marketing campaigns, and help businesses like yours increase traffic and email opt-ins, and enjoy improved sales conversions.
From the desk of:
Dear fellow entrepreneur,
Marketing your products effectively and generating good response rates to your ads are the most important things you can do to increase sales-and generate income. There's an outstanding method of doing this that most people are either unaware of-or don't know how to use to best advantage.
There are many, many poor campaigns conducted online that didn't have to be failures-if only the person knew how to go about creating and managing them well.
I'm talking about pay per click advertising on Google's Adwords. There's been a lot of buzz about advertising on Google, and the reports are coming in: when you know how to use adwords the right way, it can generate a literal goldmine of traffic and sales.
Well, true to my own method of doing things, I decided to track down the man that many people consider to be an expert on conducting Adword and Adsense campaigns. A man who earns tens of thousands each year just in consulting fees, helping businesses learn how to take advantage of a marketing method that offers one of the highest returns on your advertising dollars-IF it's done right.
The expert is Perry Marshall, and he agreed to talk with me, and share how he conducts winning Google adwords campaigns that blow the competition out of the water-and ensure that his clients see more dollars for their investment in ads there.
Perry Marshall shares with you the secrets of marketing success with Google
Perry agreed to share in an extensive taped interview (3 tapes, both front and back) the same methods, insights and steps that he uses to create highly successful adwords campaigns on Google. This is the same information that he charges hundreds of dollars an hour to clients during private consultation, but you'll get to hear how it's done for a fraction of the price in this amazing taped series.
By the way, I'm Fred Gleeck. I create information products to help others succeed in business, and have been doing this for over 18 years. I'm also a well-known speaker and author, with over 7 books in print. I've spent most of my career learning about and succeeding in marketing, and helping others do the same. I've done well at it (I earn a small fortune just from speaking alone), and I recognize others who are successful as well. Perry is one.
At this point, you may want to know a bit about Perry, and why he's so qualified to discuss the topic of marketing with Google Adwords in this taped interview, "Maximizing Profits Using Google." Here's some information about him:
The key: understanding how Google works
In "Maximizing Profits Using Google," Perry shares quite a bit about how Google works (and why you want folks to see your ads there FIRST before you advertise elsewhere). He discusses why Adwords is outstripping Overture and other PPC engines in many areas, and how to ensure that your ads get seen and noticed on the world's largest search engine.
You'll learn such things as:
● How Google determines relevancy-and why this is critical to gaining highly targeted traffic
●Which ads on Google get rewarded with improved rankings (and why)-and steps you can take to ensure yours will be one of them
● Clickthrough rates: you'll learn how Google measures these, and what your minimum MUST be
● You'll hear about a simple rule that will tell you immediately whether your ad is a winner-or not-on Google
● You'll discover why "first" isn't always "best" on Google (and which placement you should try to get instead to increase clickthrough rates and sales)
● How your ad listing popularity is determined with Google (and how to increase it with a simple change that only takes seconds!)
● Why Google disables some ads-and how to make sure yours isn't
This is just the beginning of the information that Perry shows on how to conduct a Google campaign, starting with the first words you write, and going on to discuss advanced marketing strategies.
Perry will teach you how to find out if your ad is a success, and other tips for running a successful campaign as he shares with you:
▪ How to test your ad with a simple, free technique- discover which ones are working, and which ones aren't (you can pull the poor ones, and keep improving the good ones this way!)
▪ How to run 2 ads on Adsense for the price of one (and why you want to do this each time!)
▪ How to create "instant branding" for your product with a part of the ad that most people overlook
▪ Learn the one question to ask before writing your ad-and how answering it can help increase your response rates tremendously
▪ One simple change to the font that can make a big change in response rates
▪ How to identify the best possible keywords for your Google ad (it isn't the ones you might normally think of!)
Market research: learn to beat your competitors from a pro
Perry is an expert on doing market research that helps people beat their competition, and he shares in this in-depth interview how he does it. After following his advice, you'll discover things about your competition that most people would never guess-and doing it is perfectly legal and free!
You'll learn how to figure out how much competition you'll be up against-and how sophisticated they are- for a product, service, or keyword (and how to use this knowledge to your advantage!).
You'll learn what the interest bar on Google can tell you not only about your ad, but your competitors-and how to turn around and beat them with the copy that you write as a result.
You'll even hear Perry discuss how trimming ad dollars, and bidding LESS for a keyword can in some cases make sales go up!
There are times when you want to spend more on your ad campaigns, and when trying to gain the number one position does make sense. You'll learn which situations this is true for, and how to figure out whether you're getting the right amount of return for your ad campaign.
I was amazed at the amount of information that Perry shared in this nearly 3-hour long interview. I asked him question after question, and he answered, in detail, sharing his insider tips and tricks. By the time you finish hearing these tapes, you'll have an in-depth knowledge of how to conduct your own Adwords campaigns!
Using Google to increase your opt-in list
While most people think of Adwords as simply a method of trying to sell their product, Perry discusses another and potentially more valuable use of this PPC engine: increasing your opt-in email list.
During the time we were together, he spilled his personal secrets, his favorite methods, and the strategies he has personally uses when consulting with firms to help them succeed online. You'll learn how its done, as he discusses:
-How to write opt-in ads and landing pages that are an unbeatable combination
-How you can generate 10%...30%...even 50% or more email opt-in rates with the right copy
-3 methods for using AdWords to build your opt-in list (and why its worth every penny you spend to do this!)
-How to determine the cost per sign-up ratio based on the formula he uses (you'll see how effectively your ad dollars are being spent)
The Importance of Keywords: target the right audience by choosing the right ones
The importance of choosing the right keywords for your ad campaign can't be overestimated, and Perry goes into detail in how to choose the best possible ones.
In Maximizing Profits Using Google Perry shares:
-The number one mistake that most people make with keywords that causes their campaigns to fail (and how to avoid it)
-The optimal number of keywords to use for best results (you'll be surprised at this one!)
-How to discover outstanding extra keywords using two free methods online (including free software that lets you pinpoint keyword variations and determine their popularity)
-One simple keyword change that can cut the price of your ad clicks by 30% to 50%-while helping it rise higher in ranking!
-How to discover which keywords are generating more buying customers (and use these results to optimize your ad campaigns)
-Tips for using negative keywords to help your ad's success rate (and keep away unqualified traffic)
-How to use a lexicon to generate keywords that others haven't thought of-but that will drive significant traffic to your site
Perry is expert at helping people who have highly competitive (even "brutal") competition for their product online to succeed and come out at the top of the pack. And he shares with you the expert techniques that he uses to help his clients overcome their competition.
I don't know of anyone marketing online who can afford to be without the information he disclosed during our marathon session. I know that I've started following his advice myself-because it works!
You'll learn things that most people never discuss about PPC advertising, and hear true insider tips on how to create a campaign-from start to finish-that really pulls traffic and buyers in.
You'll find out:
*What extended phrase matching is-and how it can affect your Google AdWords campaign
*Which type of keyword is always expensive on Overture (because it's in high demand) but is almost always much cheaper on Google!
*Which types of keyword phrases will generate significantly more traffic-and income-for you
*How syndication can help you gain more site traffic
You'll learn how to monitor your ad response rates, learning important information to guide you in your advertising (and help you discover which ad dollars are being best spent!)
Perry shares with you how to approach your competitors, and get them to let you put a pop-up ad on their site, converting THEIR traffic into YOUR buyers!
I can't begin to describe the value of the information, or how helpful the things that Perry shares are to anyone, whether you're starting out using PPC engines, or are an experienced marketer. I honestly think that very few folks understand how to conduct winning campaigns as well as he does, and he shares with you exactly how he does it in these 3 tapes.
It's all laid out for you, step-by-step. You'll be able to follow them yourself, and get started promoting your business –better than your competition-on Google (and use these same techniques on other PPC engines as well).
I don't consider what I sell to others to be merely "informational products." Instead, I consider these to be "tools for business success" because of the quality of the information that they deliver.
And along with this quality comes my own personal business ethic: I'm only satisfied when you believe that what you receive is far better than what you expected. When you feel I've over-delivered to you.
That's why when you order your copy of Maximizing Profits Using Google, you'll receive 3 bonuses that are worth $500 that will give you added tools to help you with your marketing and business success.
Why am I doing this? Because over the years, I've enjoyed great success in my own marketing (I've actually earned a small fortune doing this). And I want to help others do the same. I'm also hoping that once you see the value of this product and these extra bonuses, that you'll become one of my many "lifetime customers" and want to continue learning by coming to my seminars.
That's why I always over-deliver. I want to help you start seeing real success in your online (and offline) marketing-and these bonuses are a big step towards that.
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When you enter the world of online marketing, it's natural to have questions, and to want help in doing it the right way. I want to offer you this help as you start advertising your business, and conducting your own PPC campaigns. For a limited time, when you order "Maximizing Profits Using Google", you will receive 20 minutes of free consultation with me. This is a bonus worth over $150, since my hourly rate is normally $500 per hour: but you'll receive this bonus absolutely free.
I believe in mentoring others to success, and this bonus is my way of acting on this belief. During our time together you can ask me any questions you have about advertising on Google AdWords, about conducting your marketing campaigns, and other questions about marketing. I'll share with you from my over 18 years of successful marketing, to help you get the right start.
Bonus 3: Come to top professional seminars at half price-and learn directly from industry pros.
I believe in learning from those who are tops in their fields, and who have succeeded enormously. After all, why not learn from the best? The third bonus I'm offering was designed to give you access to some of the top experts in the consulting, speaking and marketing industries. When you order "Maximizing Profits Using Google" you will receive 50% off the admission price to any one of the following seminars over the next 12 months:
Please visit the web sites above, and check out the prices that I charge for these seminars. You'll see that this bonus, by itself, is worth $500! But because I want you to be fully equipped for marketing your business, both online and offline, you'll gain entrance to them at a huge discount.
So, for the low price of only $77, you'll receive 3 tapes filled front and back with advice on how to conduct highly successful AdWords campaigns on Google, from writing the ad, to testing it, and using it to maximize your traffic and your results...advice that normally costs hundreds of dollars in seminar fees or consulting fees with Perry Marshall, that he shares on this amazing series of tapes!
You'll learn copywriting secrets that the pros know, but most people don't...you'll discover how to check out your competition, and overcome them by making your ads and landing pages even better than theirs. You'll receive a full "course" in guerrilla marketing with PPC engines, captured in this in-depth interview...and 3 bonuses worth over $500 to help you get off to the right start.
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The price is far less than its value. Perry Marshall is a highly-respect consultant who normally charges hundreds of dollars an hour to help businesses with their online marketing. He specializes in helping those trying to overcome the competition in highly competitive sectors, and knows how to conduct a Google AdWords campaign that puts his clients at the top of the pack.
You'll learn these same methods, as he reveals how it's done, laid out for you in a highly practical manner, for only $77.00.
This is the type of information that many pay hundreds of dollars to hear at seminars...but you can hear it for a fraction of this price. I wanted the greatest number of people possible to be able to hear this invaluable advice and finally decided that this price was the lowest I could go.
If you follow Perry's outstanding savvy advice and follow the methods he outlines for you, you can start conducting your own AdWords campaigns, and see your ads come out on top. Your competitors won't know what hit them, as you master the art of creating ads that get high rankings on Google adwords-for much less than most people pay (because you'll know the secret of getting your ad better placement for less money).
Why not order "Maximizing Profits Using Google" -and start running your own AdWords campaigns that will pull in traffic and profits? I can't think of a better person to learn from than Perry, as he shares with you insider tips that most people never learn about creating ads that get clicked on, that get higher rankings, and that cost you less.
This is one of the most exciting interviews that I've ever conducted. I hope that you'll be one of those who takes advantage of this chance to hear Perry speak-and who starts using the techniques he shares to conduct your own highly successful PPC campaigns.
Here's to creating ads that succeed-and earn for you,
P.S. Perry Marshall is considered a top consultant in Internet marketing, and has helped many clients win over their competition when conducting Google adwords campaigns. You'll learn the same things his clients normally pay hundreds of dollars an hour to learn in this series of 3 tapes, filled front and back, in which he shares how it's done. If you've wanted to see better performance from your PPC campaigns, this tape series is unbeatable for the highly practical information it shares. Why not order your copy of Maximizing Profits Using Google today, and discover how to make sure your Google ads are the ones that get accepted, get ranked-and get clicked on. .
P.P.S. Don't forget, you get 3 bonuses, worth hundreds of dollars themselves when you order your copy of Maximizing Profits Using Google. Perry reveals in these tapes how to create a highly successful "net" from the ad to your landing page that will improve your response rates, and bring you more income.